Icetek visual communication

“Icetek is a software house with experience in cloud solutions. It consists of a unique field-tested task force. We are capable of carrying a project through its whole lifetime. From the architectural design through implementation up until delivery. Our know-how will help to smooth out the rough ride.” The project originally consisted of branding – from idea to design of every visual element. I worked with the client to define the core values and wording used throughout the materials. I collaborated with Icetek on various projects, including working part-time for almost two years on expanding marketing materials, redesigning the website, designing application UI and improving brand communication.

Services

Besides the graphic design work, I helped introduce service wording and segmentation. Illustrations were used to communicate Services to the client. Service definitions allowed us to construct two sales decks targeted towards a tech specialist and a non-tech person.

Website

The website was created in Webflow. It allowed us to use an extensive set of lightweight animations throughout the website.