Bug Bounty Reports Explained
Visual identity and motion system.
BBRE Branding
Bug Bounty Reports Explained is the largest YouTube channel in its niche – Bug Bounty Hunting. The brief emphasised systemising visual language across several digital outlets. Primary concerns were the YouTube channel and the new website. During workshops with the client, we decided to steer away from the dominating “hacker” aesthetic in this sector. We settled on a new “Bug bounty, no BS*” tagline. The primary concern with the brand book was to design it in a way understandable to a person without extensive typographic and design knowledge. The key asset for the client was the extensive library of MOGRT after-effects modular animations, so they could freely drop transitions and call-to-action buttons for video production. For the website design, I hired a digital designer who helped to produce it under my creative direction. Other Assets included social media templates and profile pictures with backgrounds.
