Icetek Branding
“Icetek is a software house with experience in cloud solutions. It consists of a unique field-tested task force. We are capable of carrying a project through its whole lifetime. From the architectural design through implementation up until delivery. Our know-how will help to smooth out the rough ride.”
The project originally consisted of branding – From idea to design of every visual element. I worked with the client to define the core values and wording used throughout the materials. Since 2018 I have collaborated with Icetek on various projects, most recently working part-time for almost two years on expanding marketing materials, redesigning the website, designing application UI and improving brand communication.
The key visual element is a Variable “ICE” mark. It is used throughout all the materials. „ICE“ was designed as a variable font in glyphs and has been animated using CSS for website purposes.
Sub-brands
Sub-brands were designed with future products in mind. The font used is a custom project designed in Glyphs with the possibility of variable animation.
Website
The website was created in Webflow. It allowed us to use an extensive set of lightweight animations throughout the website.
Website animations were Animated in Adobe After Effects and then used on a website as Lottie Files
Services
Besides the graphic design work, I helped introduce service wording and segmentation. Illustrations were used to communicate Services to the client. Service definitions allowed us to construct two sales decks targeted towards a tech specialist and a non-tech person.
