The Lights Festival in Gdańsk is an annual event. It invites international artists, musicians, scientists and performers to participate in a celebration of light. The project consisted of rebranding based on existing festival philosophy and wording. The main sign was designed to present well on a large scale (with a much-simplified version for small usage). It shows light as a wave, particle, and phenomenon. The animated version was used for city-transport advertising and on-stage background. A multiplicity of coloured backgrounds was used, as a variety of posters were available to discover around the city. Notable partners for this event include UNESCO, Gdańsk Polytechnic, and the Polish Space Agency.
One of the main challenges was the map design. Góra Gradowa – where the festival takes place lacked good digital map documentation and previous attempts at representing the area proved insufficient for project needs. The map had to accommodate a large number of points of interest with clearly readable access routes.
