A Banner saying 'Bug Bounty Reports Explained' in red capital letters with orange background

BBRE Branding.

Bug Bounty Reports Explained is the largest YouTube channel in its niche – Bug Bounty Hunting. brief emphasised systemising visual language across several digital outlets. Primary concerns were the YouTube channel and the new website. During workshops with the client, we decided to steer away from the dominating "hacker" aesthetic in this sector. we settled on a new tagline "Bug bounty, no BS*". The primary concern with the brand book was to design it in a way understandable to a person without extensive typographic and design knowledge. The key asset for a client was the extensive library of MOGRT after-effects modular animations, so the client could freely drop transitions and call-to-action buttons for video production. For the website design, I hired a digital designer who helped to produce it under my creative direction. Other Assets included social media templates and profile pictures with backgrounds.

BBRE Brandbook samples.

A page from the 'Bug Bounty Reports Explained' brandbook with table of contents
A page from the 'Bug Bounty Reports Explained' brandbook showcasing brand values
A page from the 'Bug Bounty Reports Explained' brandbook showcasing primary and secondary brand colors
A page from the 'Bug Bounty Reports Explained' brandbook showcasing two versions of logotypes in brand colors
A page from the 'Bug Bounty Reports Explained' brandbook showcasing small version of the logo in color and black and white with safe space
A page from the 'Bug Bounty Reports Explained' brandbook showcasing full logotype
A page from the 'Bug Bounty Reports Explained' brandbook showcasing full logotype in color and black and white with safe space
A page from the 'Bug Bounty Reports Explained' brandbook showcasing brand typography
A page from the 'Bug Bounty Reports Explained' brandbook showcasing brand elements
A page from the 'Bug Bounty Reports Explained' brandbook showcasing brand typography and text style usage
A page from the 'Bug Bounty Reports Explained' brandbook showcasing brand typography in color
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook
A page from the 'Bug Bounty Reports Explained' brandbook

Animated video elements.

Youtube chanel Intro and Outro.

CTA, buttons, and other animated video elements.

Chapter card, transition, and code block animated element.

Picture of 'Bug Bountry Reports Explained' branding being used on youtube

Social Media background and profile picture.

Bug Boounty Reports Explained website

The website was designed in collaboration with Zuza Furmaniak based on the brand book.